The Casino’s Most Valuable Chip – How Technology Transformed the Gaming Industry
From the days of Benjamin “Bugsy” Siegel, when high-tech meant bright pink neon signs, through today’s latest digital technology, this book reviews how technology played a crucial role in the shaping of the gaming industry and the modern casino. From security to marketing, technology has greatly impacted the evolution of the gaming industry and how casinos conduct business.
Gone are the days of free casino chips for patrons handed out by well-dressed pit bosses – they have been replaced by computerized slot machines that track a player’s every spin and issues electronic credits right at the machine. The author traces technology’s roots in gaming through today’s high-tech casino gadgets and explores what the future may hold for technology in casinos. Touching on various aspects of casino operations, readers will get a broad review of the interesting role technology plays in the casino resort.
This visually stunning book takes an informative and entertaining look at technology in the gaming industry. Written by an industry insider with over 20 years of experience, it explains how technology helped rid the industry of organized crime, allowed for the design of more exciting casino games, created a system to reward players while enabling casinos to improve their marketing, and respond to the need for increased security for properties and patrons alike.
Whether you are a gaming enthusiast, an occasional player, or a technophile, you are sure to enjoy The Casino’s Most Valuable Chip.
About the author: Saverio R. Scheri III
Mr. Scheri is Managing Director of WhiteSand Consulting with over twenty years of gaming and technology experience. In this role, he is responsible for directing consulting services for the world’s premier gaming companies in such areas as technology solutions, marketing strategy, feasibility studies, CRM, operations improvement and acquisitions. Prior to joining WhiteSand, he was Director of the gaming consulting practice for PricewaterhouseCoopers, LLP. Mr. Scheri is an industry leader, providing management consulting services to casinos, racetracks, tribal casinos and regulatory agencies throughout the world. His proven track record of successful engagements has helped many gaming companies enjoy increased revenues and lower costs.
Prior to joining PwC, Mr. Scheri was the National Director of the Gaming Practice with KPMG Consulting, LLC. Mr. Scheri helped create and lead the National Practice, providing technology, strategy and operations consulting services to the world’s largest gaming companies. He has provided marketing, financial, CRM, ERP, and software solutions for gaming clients throughout the world.
In addition, Mr. Scheri has held executive positions at Aztar Resorts, Trump Taj Mahal, Deloitte & Touche, Showboat Atlantic City and Golden Nugget Atlantic City. In his various roles, he has led efforts to design technology solutions, lead merger and acquisition efforts, develop financial, marketing and operating plans and author customer interaction vision documents.
Mr. Scheri has provided consulting services for many gaming and hospitality clients around the world including Wynn Las Vegas, Borgata, MGM MIRAGE, Ritzio Entertainment, Colony Capital, Caesars World, Inc., Aqua Caliente, Paris Casino, Gila River, Bellagio, Harrah’s Entertainment, Boyd gaming, Cache Creek, Isle of Capri Casinos, Hyatt Gaming, Six Continents, Foxwoods Resort and Casino, Starwood and Casinos Austria.
Mr. Scheri is the creator of the Gaming Technology Summit held in Las Vegas each year. He is also a columnist for Casino Journal, Casino Enterprise Management and Gaming and Leisure Technology. Mr. Scheri has authored numerous industry articles and is frequently interviewed and quoted by industry periodicals, Fortune Magazine, Bloomberg, Business News Network and the Wall Street Journal. Mr. Scheri has presented seminars at G2E, World Gaming Congress, Gaming Technology Summit, IGBE, Internet Gaming Symposium, Canadian Gaming summit, UNLV and many other conferences. Mr. Scheri has completed MBA studies at Seton Hall University and has earned a B.S. of information systems from Richard Stockton College.
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